January 9, 2012 -- FOR IMMEDIATE RELEASE
HARMAN to Bring Harman Kardon Branded Audio System to New SsangYong Model
Growing Korean automaker to include HARMAN branded audio solutions
as it expands its reach in the Asian market
STAMFORD, Conn.--(BUSINESS WIRE)--
HARMAN, the global leading supplier of premium audio and infotainment
systems (NYSE:HAR) announced today a new contract with SsangYong Motor
Company (SYMC) to provide its Harman Kardon branded premium audio
systems for the new Chairman H sedan to be sold mainly in the Korean
market. This agreement continues HARMAN's six-year relationship with
SYMC, supplying a sophisticated infotainment system and Harman Kardon
branded audio for its Chairman W model -- the most luxurious vehicle in
Korea. HARMAN is the world's largest supplier of premium-branded audio
solutions and more than 25 million vehicles worldwide are currently
equipped with HARMAN technology.
The new Chairman H premium sedan from SsangYong for model year 2013 will
feature a 12-speaker Harman Kardon audio system. HARMAN and SsangYong
Motor Company will work together on the development of these
next-generation premium branded audio solutions to ensure they meet
rigorous performance standards and are seamlessly integrate with the
vehicle's interior.
"HARMAN is pleased to have been chosen for these upcoming SsangYong
vehicles, and we look forward to working with SYMC on many more
programs," said Dinesh C. Paliwal, President, Chairman and CEO of
HARMAN. "This strengthens our relationship with SsangYong as it
continues to expand its model lineup and global reach."
HARMAN currently has more than 75 employees at its location in South
Korea, serving in sales and marketing and application engineering
functions.
About HARMAN
HARMAN (www.harman.com)
designs, manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets —
supported by 15 leading brands, including AKG, Harman Kardon, Infinity,
JBL, Lexicon and Mark Levinson. The company is admired by audiophiles
across multiple generations and supports leading professional
entertainers and the venues where they perform. More than 25 million
automobiles on the road today are equipped with HARMAN audio and
infotainment systems. HARMAN has a workforce of about 12,500 people
across the Americas, Europe and Asia, and reported net sales of $4.0
billion for twelve months ending September 30, 2011. The Company's
shares are traded on the New York Stock Exchange under the symbol
NYSE:HAR.
© 2012 HARMAN International Industries, Incorporated. All rights
reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are
trademarks of HARMAN International Industries, Incorporated, registered
in the United States and/or other countries. AKG is a trademark of AKG
Acoustics GmbH, registered in the United States and/or other countries.
Features, specifications and appearance are subject to change without
notice.
HAR-C

HARMAN Corporate Communications
Darrin Shewchuk, 203-328-3834
darrin.shewchuk@HARMAN.com
or
Burson-Marsteller
Seine
Kim, 212-614-4178
Mobile: 646-361-7971
seine.kim@bm.com
Source: HARMAN International Industries
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